NERDWALLET- SMARTEST NIL DEAL EVER

Thanks to NIL, college athletes are finally getting paid. The only problem? None of the NIL deals they sign help them be smart with that newfound money. Until now.

Introducing NerdWallet’s Smartest NIL Deal Ever: A first-of-its-kind NIL deal that helps college basketball stars Juju Watkins and Rob Dillingham be smarter with their NIL money by utilizing NerdWallet’s financial tools. PLUS, they got to design their very own custom wallets with sneaker culture icon The Shoe Surgeon

To build hype around the deal, we had the athletes roll this out on Instagram with a shoe drop-like teaser, reveal, drop to make their fans think they were dropping a custom shoe.

(Spoiler: They totally bought it)

THE TEASER